Top Youtube Gurus

The most-subscribed makeup & beauty gurus on Youtube (though high subscription count doesn't necessarily mean quality!)
Use our handy quick filters below 👇 or find gurus that match your unique color combo in our Who's your guru? tool

Zoe Lacock, UK
Zoe Elizabeth Sugg is an English fashion and beauty vlogger, YouTuber, and author. She is best known by her YouTube username Zoella. Learn more
Michelle aka Michelle Phan Los Angeles, USA
Just another old soul dreamer with childlike faith. Teaching and inspiring everyone to become their own best makeup artist :) So sit back, enjoy and let's play with makeup! Learn more
Nikkie Amsterdam, Netherlands
My name is Nikkie and I run this website full of beauty madness! I'm a professional Hair & Makeup Artist from the Netherlands and Beauty Guru on YouTube! Learn more
Promise Los Angeles, USA
Known as the Human Chameleon or Mystique. I love using Make-up to transform myself into famous Celebrities and Characters !!! I started using make-up when I was in Middle school.I never went to a Beauty school. Growing up I never felt like I was... Learn more
Jaclyn aka Jaclyn Hill United States
Im Jaclyn! I am a professional makeup artist. I'm young, ambitious & full of life. Learn more
Andrea California, USA
I'm Andrea! I live in California. I really like to make things and play outside. I make easy D.I.Y, beauty, fashion, & makeup videos. #HugLife Learn more
Kandee Los Angeles, USA
Hi, my name is, Kandee Johnson and this is the happiest channel on Youtube! Beauty, make up, how to, style, fun, DIY, cooking, inspiration of all kinds and , fun unique, creative and happy! Learn more
Ingrid Orange County, CA, USA
Oh, hello! I'm Ingrid Nilsen and welcome to my little internet oasis! Get ready for beauty, fashion and healthy food how-to's with a sprinkle of weird. The good kind of weird. I pinky promise! Learn more
Hey guys! My name is Tanya Burr and this is my little place on the internet :) I upload a mixture of fashion, makeup, baking and other random videos. I hope you enjoy them! Learn more
Lauren Australia
This channel is centred around all things beauty - from makeup and hair tutorials to product reviews and hauls - I've got everything covered! Make sure you also check out my vlog channel (laurenbeautyyVLOGS) for more personal videos. Thanks for... Learn more
Tati Los Angeles, USA
I'M TOTALLY ADDICTED TO MAKEUP and upload unbiased Product Reviews, Tips, Hauls and Tutorial videos on Drugstore & Luxury Beauty Products five days per week! Learn more