Top Youtube Gurus

The most-subscribed makeup & beauty gurus on Youtube (though high subscription count doesn't necessarily mean quality!)
Use our handy quick filters below 👇 or find gurus that match your unique color combo in our Who's your guru? tool

Shirley London, UK
Hi, I'm Shirley, a Blogger from London. I love expressing myself through my love for fashion, my personal style, photography and in writing. I have a good few beauty bits I love and swear by, and I share these along with lookbooks on my YouTube... Learn more
Sona Los Angeles, USA
Hi guys, my name is Sona Gasparian, I'm a professional makeup artist bringing you the inside scoop on all the latest beauty trends and tips. Be sure to subscribe to my channel to stay up to date with all my videos. I post videos weekly. For more... Learn more
Sophia Los Angeles, USA
Hello! I'm Sophia! I make beauty and fashion related videos here on this channel. Sometimes I sing....& sometimes I shuffle. I'm pretty random and love to enjoy LIFE! Click the subscribe button if you would like to stay updated with me! :) Learn more
Jessica New York, USA
Hi, I'm Jessica Harlow & this is NOT just a beauty channel! My main goal with this channel is to help you look & feel your best. In my everyday life, I usually like to keep things simple but every now + then it's fun to experiment with different... Learn more
Jennie London, UK
Hey guys! This channel is going to show you what i love..from make up looks/tutorials to beauty to fashion and anything else i feel like sharing...Hope you enjoy! :) xx Learn more
Keisha Atlanta, Georgia, USA
I'm a southern gal that found my love for all things beauty related when I started my YouTube channel in February 2009. I have since turned this hobby into my dream job by working as a freelance makeup artist in Atlanta, Georgia. It's crazy how I... Learn more
Missy Lynn Los Angeles, USA
Giving Pretty a New Definition. Beauty. Lifestyle. Fashion - All in One Place. Air Force Enlisted w/ a Makeup Brush.. Learn more
Leesha Arizona, USA
Hi! I'm Leesha, I'm 23 and I run xSparkage. xSparkage is a website showcasing all things beauty, including makeup tutorials and how-to's, product reviews, along with high-definition photos of products, swatches, and makeup looks. Learn more
Amelia London, UK/New York, USA
Hi! I'm Amelia Liana, a 20-somthing London based girl, splitting my time between Europe and New York. houses my daily musings of everything I love including beauty, fashion and lifestyle, accompanied with multiple youtube videos a... Learn more
Allison aka Allison Anderson Seattle, WA, USA
Welcome to my channel! I'm Allison and I've always been a camera nerd. I majored in broadcasting in college and love producing video content, so here I am on YouTube to share my favorite things with all of you! I can chat beauty products all day... Learn more
Lily London, UK
I started my blog at Uni as part of my Digital Marketing module. I'd read blogs for a while so decided to give it a go myself. When it started it was mainly about lifestyle but has gradually turned into more of a beauty website as my love for all... Learn more
Lily London, UK
Hello and welcome to my little space on YouTube. I make beauty and style videos and you can expect every Thursday and Sunday (and sometimes Tuesdays!) Learn more